I especially want to do it in Hong Kong – where people are still repulsed by the idea of reusing items / sustainable shopping.

The woman behind Babyverse is Diana, a mother of two, in Hong Kong. But before it all began, being a mom and expecting, her curiosity and excitement sparked a lot of joy in buying new products for her newborn. But then she soon realised how quickly things could go to waste. She asked herself, “Is there a way to help other moms outside my family circle?” Being brought up in a chinese culture, reusing items isn’t the norm.She wanted to change that mindset by introducing sustainable shopping in Hong Kong. And by doing so, raising awareness of buying items in a more environmentally and financially friendly way, To ultimately reduce waste change, hence we have created a platform for zero-waste kid’s clothing shopping, you can either be a seller or a buyer of second hand items, outlet items, or items made with recycled materials.